Africa’s industry-leading music label, Mavin Records has secured a “multimillion-dollar” equity investment partnership with Kupanda Holdings, to support the Lagos-based label’s expansion drive. The actual amount invested was undisclosed.

Mavin Records has had a rather quiet 2018, reeling in the shadows of upcoming and competing music labels, who have dominated airwaves and captured much-courted revenues from brands and events organisers in a year that was considered huge for the industry. 

This is the first major equity investment in a record label in Nigeria and could catapult Mavin once again on the spotlight.

In a statement sent to Nairametrics, Mavin Records intends to scale operations to meet the rapidly growing international demand for African music.

The deal will afford the label an opportunity to increase its artists’ roster, and strengthen its services across A&R, touring, marketing, distribution, publishing, and partnerships.

Since its establishment in 2012, Mavin Records has been a platform for growth in the music industry and according to Mavin Global President and Founder, Michael Collins Ajereh (a.k.a Don Jazzy), the mission is to grow Mavin Global into the music powerhouse of Africa.

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